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German Economic Weekly: Chinese enterprises revere German standards and attach importance to quality

German Economic Weekly: Chinese enterprises revere German standards and attach importance to quality

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Guide: enterprises from China are eager for the quality culture of German small and medium-sized enterprises, so that they can constantly conquer new territories. Haier, the world's leading household appliance enterprise, is not only successful in China, but also has a 7.8% share in the global market. Its model is not an enterprise that produces cheap products, but an enterprise like

enterprises from China are eager for the quality culture of German small and medium-sized enterprises, so that they can constantly conquer new territories

"world leading household appliance enterprise" Haier is not only successful in China, but also has a 7.8% share in the global market. Its example is not companies that produce cheap products, but top German manufacturers such as Meno or Liebherr. "Quality is the key to success." Said Liu, manager of a branch of Haier in Shanghai. In China, Haier refrigerators have a 12-year warranty. In foreign countries, companies need to adapt to local standards. Haier's products exported to Germany must pass the quality certification of the German Technical Supervision Association

Haier's Secret challenge is also a warning to German family businesses whose two-tier structure has created infinite possibilities for design. "Chinese enterprises are becoming more and more powerful competitors." Christopherangebauer, general manager of the German Chamber of Commerce abroad, said in Shanghai, "if German companies do not immediately respond, they will soon be overtaken by additive manufacturing, which is also known as seeking new development in the competition."

out of the requirement of quality, China promotes cooperation with foreign enterprises. Now, China has entered a new strategic stage, directly acquiring small and medium-sized enterprises in Germany. For example, Sany Heavy Industry bought the world concrete giant Putzmeister; Shandong heavy industry has purchased Kaiao forklifts located in Wiesbaden, Germany

but not all Chinese industries have achieved a high degree of innovation. The dream of electric vehicles in China has been shattered. China plans to have 500000 electric vehicles running on the road by 2015, but only 6700 have been sold since 2009. The technology of the whole automobile industry in China also needs to be improved, but the Chinese people learn quickly

according to the survey of Eurasian consulting company, German managers surveyed when the rate is nearly 3/4 ≥ 0.05% FS/s believe that Chinese enterprises pay more and more attention to product quality in order to catch up with German companies. More than 17% of the respondents believed that there was no difference in product quality between the two countries. Angelbauer, general manager of the German Chamber of Commerce abroad, bluntly pointed out that German enterprises have been unable to stop Chinese enterprises. "China has been a world power for 5000 years, and has only fallen behind in the past 200 years. From its own perspective, China is just rising again."